There are some people that think they need to be Twitter famous in order to start a business.
But I think fame is a trap; you should avoid it if you can.
If you're a band, and you can fill a room with a hundred people and play to those fans in multiple cities around the globe, you've made it. That's perfect.
The same is true in startups. If you can build a small, profitable business without becoming well-known, you should do it. It will bring so much more calm to your life.
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