In the pursuit of "making podcasts more discoverable," the podcast industry has welcomed YouTube with open arms. But is the industry misdiagnosing YouTube's role? YouTube isn't just "getting into podcasting" - it's a behemoth that's captured consumer attention at an unprecedented level.
Join the discussion:
I don't think YouTube actually cares about "podcasting" as an industry (it's just another content keyword for them). I also think responses like "Let's add video to podcasts" are missing the bigger picture.
This episode contains clips of myself and Jeremy Enns digging into the realities of algorithmic discovery, social media addiction, audio podcasts vs video podcasts, and how the podcast industry might respond to the threat of YouTube as a platform.
- (00:00) - - YouTube's advantage: engrained consumer habits
- (01:54) - - What the podcast industry gets wrong about YouTube
- (02:57) - - YouTube as the ultimate content aggregator
- (04:47) - - "This is not our kingdom": Podcasting in YouTube's empire
- (06:36) - - The staggering reach of YouTube (98% of US internet users)
- (07:38) - - What podcasting does that YouTube doesn't
- (08:30) - - Marketing podcasts as "entertainment for your ears for when your eyes are busy"
- (09:20) - - Positioning audio podcasting as the calm alternative to digital overstimulation
Read my blog post on this topic here:justinjackson.ca/podcast-industry-youtubeWant to start an audio podcast? Read my guide.
Episode 11
