In 1999, I met Chad Muska at Slam City Jam in Vancouver. He was at the height of his popularity. His pro model was selling 10,000 units a month, and he was one of the first playable characters in Tony Hawk's Pro Skater game.
But then, all the money and fame ran out.
"Right around the beginning of the pandemic," Chad says, "everything ended in skateboarding for me as far as finances go. My last check came in, and it was done."
So, what's Chad Muska doing now? He's building the Muska brand as an independent company and bootstrapping it just like you or I would.
I initially made this episode as a YouTube mini-documentary. You can watch it here: https://youtu.be/14SLpQ-SsiM
Read more about Chad's story on my blog: https://justinjackson.ca/chad-muska
Episode 6
